MPC Creative's LA studio directs FIAT Godzilla spot, harnessing blockbuster asset by MPC Film

MPC Creative was enlisted by The Richards Group to direct and produce the all-new FIAT campaign, featuring the King of the Monsters: Godzilla. The spot utilizes the unique film asset of the CG Godzilla crafted by MPC Film for the epic action adventure motion picture from Warner Bros. Pictures and Legendary Pictures, hitting in theaters May 16. In-house directors Dan Marsh and Jake Montgomery captured an abundance of the action in-camera to integrate seamlessly.

Harnessing the full power of MPC’s core strengths: top in-house talent, integrated solutions and cutting-edge technologies all in one, this epic spot challenges consumers to re-evaluate their notion of FIAT as a producer of exclusively compact cars.

Godzilla will be released worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, except in Japan, where it is distributed by Toho Co., Ltd.


The Richards Group
Production Company
MPC Creative
Dan Marsh & Jake Montgomery
Production/VFX Managing Director
Andrew Bell
Production/VFX Executive Producer
Asher Edwards
Agency Creative Group Head/Writer
David Canright
Agency Creative Group Head/Art Director
Lynda Hodge
Brand Principal
Dave Allen
Brand Managers
Christy Diesel & Meghan England
Brand Manager/Cars
Chris Siminski
Agency Producer
Jenny Wolk
Live Action Producer
Zak Thornborough
Production Supervisor
Mike Montenegro
VFX Senior Producer
Juliet Tierney
VFX Supervisors
Andy Boyd & Jake Montgomery
Mark Gethin
Cut & Run
Editorial Post Producer
Remy Foxx
Stacy LeVan @ Cut & Run
Edit Assistant
Christopher Kasper @ Cut & Run
VFX Team
Brendan Smith, Jackie Cooper, Duffin, Richard Spriggs, Ian Wilson, Floyd Raymer, Tyler Lancaster, Corinne DeOrsay, Tim Kafka, Daniel Ahrens, Ben Sartory, Kristen Eggleston, Jonathan Vaughn, Charles Tripp, John Kunz, Arrev Chantikian, Zach DiMaria, Michael Lori, Aaron Hamman, Eric Mattson, Kunal Sarkar, Manjunath Ramakrishnaiah, Anbarasu Elangovan, Sumesh Chammancheri & Ganesh Kumar S


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+44 (0) 20 7434 3100
Executive Producer
Head of Production
Head of Digital and Interactive

New York

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Executive Producer

Los Angeles

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Executive Producer