Karaoke Eye Test

RNIB

MPC Creative joins forces with CHI&Partners and Muster to create a karaoke installation at Glastonbury for RNIB (the Royal National Institute Of Blind People)


Marking RNIB’s first year as the official health partner for Glasto, the RNIB ‘Karaoke Eye Test’, set up next to the iconic Pyramid Stage, aims to expose festival-goers to the experience of sight loss by simulating the effects of eye conditions that could be prevented through early detection.

We developed a bespoke app, in collaboration with CHI&Partners and experiential company Muster,  with a database of over 100 karaoke songs and lyrics, to give people the opportunity to perform their favourite track, but with the lyrics on-screen decreasing in size line-by-line – as in a traditional eye test. A separate iPad app records and captures performances which staff can upload straight to RNIB’s Facebook page – amplifying the reach of the experience.



Interactive Creative Director Andre Assalino, MPC Creative says: "We were excited to join forces with CHI&Partners once again, this time for a worthy cause – helping RNIB get their message out during Glastonbury, the largest greenfield festival in the world. The idea to create an alternative version of a Karaoke installation based on an eye test with simulated eye conditions was both challenging and exciting, and we’re really happy with the result. We hope RNIB’s message gets shared far and wide through the fun content created in the Glastonbury installation, and that through it they can educate people and reduce preventable sight loss.”

Credits

Agency
CHI&Partners
Production Company
MPC Creative
Joint Executive Creative Director, CHI&Partners
Yan Elliott
Creative Director, CHI&Partners
Angus Vine
Interactive Creative Director, MPC Creative
Andre Assalino
Creatives, CHI&Partners
Ben da Costa, Helen Rogerson
Producer, CHI&Partners
Lucy Avent-Wells
Executive Producer, MPC Creative
Dan Phillips
Digital Producer, MPC Creative
Sinead Catney
Lead Unity Developer
Vitor Castanheira
Lead iOS Developer
Tim Porteous
Experiential Company
Muster
Directors, Muster
Tom Rutter & Alec Braun
Karaoke Supply Company
Sunfly
Director, Sunfly
Colin Simmons

London

127 Wardour Street London W1F 0NL UK Show in maps
+44 (0) 20 7434 3100
Executive Producer
Head of Production
Head of Digital and Interactive

New York

434 Broadway 9th Floor New York NY 10013 USA Show in maps
+1 212 915 3110
Executive Producer

Los Angeles

8921 Lindblade Street Culver City CA 90232 USA Show in maps
+1 310 526 5800
+1 310 526 5801

Executive Producer
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