X Factor BopHeads

TalkTalk

MPC Creative collaborate with CHI&Partners to launch BopHeads for TalkTalk's X Factor Sponsorship

The new music-video app offers fans a taste of stardom by making and starring in their own music video. 

The ‘BopHeads’ app, developed by MPC Creative, which is fully responsive across Android, iOS and desktop, films fans as they sing along to tracks including Little Mix’s Number One hit ‘Black Magic’, John Newman’s new single ‘Come and Get It’ and nineties hit ‘Return of the Mack’ by Mark Morrison.

The app then superimposes fans’ bopping heads onto the bodies of choreographed characters in real-time, allowing users to watch, upload and share music videos featuring them as the stars. Users can also invite their friends and family to co-star alongside them in their videos, by merging separately-shot performances. The videos are shot against the backdrop of stylish music video sets by London Alley directors Emil Nava, Courtney Phillips and Alex Southam, who regularly work on chart-topping music videos featuring A-list celebrities.


Interactive Creative Director, Andre Assalino said: “Building on the success of ‘Mix Off’ in 2014, we worked closely with CHI&Partners to shift the concept, but keep it as entertaining and premium as possible. We ended up with BopHeads, which proved to be a complex technical challenge, given the face mapping/swapping going on. Regardless, we managed to make it fun, easy to use, and the quickest way to actually get featured on TV during the X Factor breaks.”

There are three interchangeable tracks and three music video styles for people at home to choose from: ‘Onesies’, which features up to four protagonists dressed in funky onesies; ‘Fun House’, a magical world of life-size toys; and ‘Bounce’, a glossy hip-hop set. Further video templates and new music tracks will be added throughout the show’s run, adding to the fun and variety that the apps offer, and increasing the ways to star on TV. 

The BopHeads app can be downloaded from 29 August from the App Store and Google Play.

Credits

Agency
CHI&Partners
Production Company
MPC Creative
Interactive Creative Director
Andre Assalino
Executive Producer
Dan Phillips
Senior Digital Producer
Carl Ellis-Coward
Lead Android Developer
Dennis Ippel
Lead iOS Developer
Gareth Shapiro
Lead Front End Developer
Alex Parish
Lead Back End Developer
Pedro Rocha
Lead Designer
Alex de Carvalho
Lead Flash Developer
Dave Stewart
VFX
MPC
VFX Producer
Luke Raffety
VFX Supervisors
Alex Lovejoy and Mark Stannard
Motion Design Lead
James McIver
Motion Design Team
Jessica Gaynor, Alexis Williams, Patrick Phoenix
Grade
MPC
Coulorist
Matthieu Toullet

London

127 Wardour Street London W1F 0NL UK Show in maps
+44 (0) 20 7434 3100
Head of Production
Head of Digital and Interactive

New York

434 Broadway 9th Floor New York NY 10013 USA Show in maps
+1 212 915 3110
Executive Producer

Los Angeles

8921 Lindblade Street Culver City CA 90232 USA Show in maps
+1 310 526 5800
+1 310 526 5801

Executive Producer
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