The new GEL-QUANTUM 360 CM campaign for ASICS is created by 180 Amsterdam and MPC Creative, with grade by Richard Fearon.

A product of ASICS's world famous Institute of Sport Science, the GEL-QUANTUM 360 CM is the latest version of the revered QUANTUM shoe. The new high performance shoe provides athletes with 360 degrees of ASICS’ award-winning GEL Cushioning, giving them superior shock attenuation and durability.

The work was directed by John Sunter through MPC Creative. The content piece is an elegantly designed concept film, using world class CG and VFX, to graphically portray the shoe’s conception and birth, heralding the creation of the product. Sharp, photo-real detail shows how the product germinates organically to form the unique structure and technological components of the shoe.


180 Amsterdam
Production Company
MPC Creative
John Sunter
Executive Creative Director
Dave Canning & Dan Treichel
Creative Directors
Martin Terhart & Adam Noel
Mike Winek
Production Company Executive Producer
Sophie Gunn
Creative DIrector 3D
Diarmid Harrison-Murray
2D Lead
Toya Drechsler
VFX Producer
Jakub Chilczuk
VFX Team
Tushar Kewlani, Radu Ciubotariu, Olivier Sicot, Ben Thomas, Alessandro Costa, Leanne Goymer, Thomas Phillips-Howard & Akshay Sunil Wadwalkar Sumesh Chammancheri
Line Producer (Bangalore)
Deepanjali Singh
Richard Fearon


127 Wardour Street London W1F 0NL UK Show in maps
+44 (0) 20 7434 3100
Executive Producer
Head of Production
Head of Digital and Interactive

New York

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Los Angeles

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+1 310 526 5800
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