Adidas 'EQT'

Palace Skateboards

MPC Creative produces its third film with Palace Skateboards, bringing you adidas ‘EQT'


Opening with choral music and existential questions – ‘What are we?’ ‘Where are we going?’ ‘Will there be Wifi?’ – MPC Creative’s latest film delivers everything we’ve come to expect from Palace Skateboards’ unique and slightly wonky vision.  This spot promotes the new running range from Palace and adidas –and their very own version of the iconic EQT shoe. 

Following the APA and Arrows Craft finalist film for Jonah Hill / Reebok and ‘Squash Man’ – MPC Creative brings you ‘EQT’ (yep, that’s short for equipment). 

Written and directed by Stuart Tanju, the film stars skate icon, Blondey McCoy, running through the sunbaked desert, 

on open roads, cliff tops and beaches, all the time wondering – why didn’t I just take the bus? The film juxtaposes visuals inspired by classic 80's running footwear ads, interspersed with Planet Earth-esque wildlife shots and super-sexy close-ups of the trainers on black backgrounds.

Richard Skinner, MPC Creative’s Head of Creative Development says: ‘From Jonah to ‘Squash Man’ and now ‘EQT’. It’s intensely enjoyable and fulfilling working hand in hand with Palace and seeing their creative filmed output develop and grow to new levels.”
  
The EQT range launches at Palace Skateboards on the 16th December.

Credits

Brand
Palace Skateboards
Project
Palace X adidas
Title
‘EQT'
Director/Writer
Stuart Tanju
Producers
Richard Skinner & Johnny Blick
Production Company
MPC Creative
Service Producer
Zico ‘Fried Chicken ‘Judge @ 24:7
DoP
Ben Coughlan
Offline Editor
Ben Crook @ Speade
Sound Design
Ned Sisson @ Wave Studios
VFX
MPC
VFX Producer
Edwin Elkington
VFX Artists
Jonathan Box, James McIver
Grade
Richard Fearon @ MPC

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