#ReindeerReady Carrot Run

McDonald's

McDonald's #ReindeerReady Christmas campaign taps into Christmas


 Alongside McDonald’s Christmas TV ad, in which a young girl takes her last carrot stick home for the reindeer on Christmas Eve, Snapchatters can unlock an exclusive ‘Carrot Run’ game - built by MPC Creative in partnership with Snapchat and Leo Burnett. This hub can be unlocked by scanning Snapcodes on millions of items of Christmas packaging, or by swiping up on special McDonald’s Snap Ads that will be available to the 10m+ daily Snapchatters in the UK.


Pete Conolly, Creative Director, MPC Creative says “This the first time we’ve built a bespoke game for this platform and it’s been great fun, as well as a learning process for our team. It’s encouraging to see a brand like McDonald’s embracing Snapchat to generate some fun, in-line content aimed directly at their audience.”

Credits

Agency
Leo Burnett
Agency Creative Director
Pete Heyes
Agency Creatives
Mark Franklin & Rob Tenconi
Agency Account Director
Steve Halliday
Agency Account Manager
Amy Love
Agency Digital Producer
Sarah Ioannou
Sound Design
Sam Robson at 750mph
MPC Creative, Creative Director
Pete Conolly
MPC Creative, Executive Producer
Dan Phillips
MPC Creative, Digital Producer
Sinead Catney
MPC Creative, Project Manager
Carl Ellis Coward
Lead Developer
Dan Lewis
Developer
Stefan Johanson
Illustrator
Ben Pearce
Game Music Design
Pete Conolly
MPC 3D Creative Director
Nishanth Shrinivasa
3D Production Manager
Chris Preston Barnes
3D Team
Piers Limberg, Kunal Sarkar, Shiny Rajan, Debasish Raha, Jayadeep Chandran, Kalaiarasu P, Sourodeep D, Sumita D, Jaspreet, Kartik Gupta, Subbaiah

London

127 Wardour Street London W1F 0NL UK Show in maps
+44 (0) 20 7434 3100
Executive Producer
Head of Production
Head of Digital and Interactive

New York

434 Broadway 9th Floor New York NY 10013 USA Show in maps
+1 212 915 3110
Executive Producer

Los Angeles

8921 Lindblade Street Culver City CA 90232 USA Show in maps
+1 310 526 5800
+1 310 526 5801

Executive Producer
0