Bentley

Bentayga Teaser Films

MPC Creative design luxurious Bentley teaser films

Conceived by agency Keko London, the spot was directed in-house at MPC Creative by Rupert Cresswell and created entirely in CG harnessing MPC’s Motion Design studio. The film has been designed to drive buzz and excitement around the new Bentley SUV, a luxury vehicle that will launch in 2016. The film combines converging lines, unique camera moves and sound which triggers light, capturing the vision for the car without revealing its full form.

Director Rupert Cresswell said, “We wanted to create a teaser film enticed the audience by creating a backdrop similar to a contemporary art installation. The lights trigger on and off in time to the soundscape, creating a totally immersive visual and audio environment in which we place the car. We worked closely with Keko throughout, constantly bouncing ideas around in relation to textures, tone and the overall look and feel. The final result gives viewers a glimpse of the new vehicle for the very first time, whilst keeping a sense of mystique throughout.”

Credits

Agency
Keko London
Production Company
MPC Creative
Director
Rupert Cresswell
Agency Producer
Andrea Walji
Creatives
Piggy Lines & David Kerrigan
Production Company Producer
Sophie Gunn
VFX
MPC
VFX Producer
Sarah Walsh
VFX Supervisor
Patrick Phoenix
VFX Team
Matteo Morando, Marcus Chaloner & Matthew Campbell

Conceived by agency Keko London, the spot was directed by John Sunter through MPC Creative. Inspired by the relationship we have with the physical world it shows the ties between nature and the technology in the Bentayga.

Director John said of the project,"This teaser film is a celebration of the Bentayga's state of the art drive technology that masters any environment with the gentlest touch from the driver. We wanted to show the intuitive experience one feels whilst driving without revealing too much of the product (this is a teaser after all), so we relied on giving the film a human, tactile quality.”

The shoot took place over two days, one on security lock-down with the vehicle itself, the other a separate elements shoot. The hand model was shot interacting with props designed to match the inside of the car. The plates were then matched together in Flame giving full control of movement, light and aesthetic.

The textural elements, such as rock and ice were all filmed on blue screen and composited together with background elements to create natural surroundings. 

Credits

Client Producer
Mark Rossiter & Maja McIntosh
Agency
Keko London
Production Company
MPC Creative
Director
John Sunter
Creative Director
Piggy Lines
Copy Director
David Woods
Music and Sound Design
Macasso
Senior Account Director
Felicity Hunt-Taylor
Production Company Producer
Johnny Blick
Production Company Executive Producer
Sophie Gunn
Editor
Zoe Izzard @ MPC
Grade
MPC
Colourist
Richard Fearon
VFX
MPC
VFX Producers
Hannah Ruddleston & Sam Napper
VFX Supervisor
Matt Jackson
VFX Team
Edward Taylor, Patrick Phoenix & Leanne Goymer

London

127 Wardour Street London W1F 0NL UK Show in maps
+44 (0) 20 7434 3100
Head of Production
Head of Digital and Interactive

New York

434 Broadway 9th Floor New York NY 10013 USA Show in maps
+1 212 915 3110
Executive Producer

Los Angeles

8921 Lindblade Street Culver City CA 90232 USA Show in maps
+1 310 526 5800
+1 310 526 5801

Executive Producer
0