Be More Berocca

Berocca


Diarmid Harrison-Murray takes us to the jungle with Panjabi MC and Roccy the dancing chameleon in new global spot for Berocca, produced by MPC Creative in partnership with JWT

Directed by Diarmid Harrison Murray through MPC Creative, this new global campaign for Berocca by JWT invites audiences to ‘Be more Berocca’ with Roccy the body-popping chameleon. Roccy struts his stuff in a tropical rainforest while other chameleons look on with a mixture of shock and envy. The dance routine culminates with Roccy changing colour in time to the music as he pulls off an elaborate dance move, while simultaneously catching a fly in mid-air.



All characters in the spot are crafted entirely in CG. Diarmid worked with VFX artists from sister company MPC – the award winning studio behind the John Lewis Christmas ads and Oscar winning film ‘The Jungle Book’ – to bring them to life.

Diarmid says: “For me, it was important to create something that felt as realistic as possible. I wanted it to feel like an episode of Planet Earth that took an unusual twist. If you hold your viewer in this space, you can really maximize the comedy and engagement in the film.”

The challenge with this spot is all in the detail, from every last scale on Roccy's body and the way he moves, to the pieces of moss under foot. The job required realism throughout to really be successful. MPC Creative has the expertise – not just in live-action production, but also in terms of VFX – to deliver this expertly crafted campaign.  

Credits

Agency
J. Walter Thompson
Director
Diarmid Harrison-Murray
Production Company
MPC Creative
Executive Creative Director
Lucas Peon
Creative Director
Paul Rizzello
Creative
Naz Nazli
TV Producer, JWT
Sonny Botero
Head of Creative Production
James Niklasson
Producer, MPC Creative
Johnny Blick
VFX Producer
Thomas Cole @ MPC
VFX Supervisors
Iain Murray, Rod Norman @ MPC
CG Supervisor
Ben Thomas
Lead Animator
David Bryan
Grade
MPC
Colourist
George K

London

127 Wardour Street London W1F 0NL UK Show in maps
+44 (0) 20 7434 3100
Head of Production
Head of Digital and Interactive

New York

434 Broadway 9th Floor New York NY 10013 USA Show in maps
+1 212 915 3110
Executive Producer

Los Angeles

8921 Lindblade Street Culver City CA 90232 USA Show in maps
+1 310 526 5800
+1 310 526 5801

Executive Producer
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