Switched On

MPC Creative film in extreme conditions to create IG’s first global brand campaign

Directed by Rupert Cresswell through MPC Creative, the campaign positions the online trading platform as the first choice for active traders across the world’s markets.

Filming took place in stunning locations throughout Chile and was subject to extraordinary weather conditions, including the first snowfall seen in the Atacama Desert for over 30 years.

Director Rupert said, said, “Traders find themselves on an emotional everyday. Sending our protagonist on a journey through these remarkable landscapes, both harsh and breath-taking, was the perfect way to illustrate the experience.

We wanted to move away from the traditional 'city-boy' view of traders and instead show the perceptive, intuitive qualities they possess. Filming in Chile wasn't without its challenges, amongst the 4.00am starts, we also experienced sandstorms, subzero temperatures, a bizarre snowstorm in the Atacama Desert - even temporarily losing a member of the crew to altitude sickness. It was worth all the effort. We captured some fantastic locations and a strong performance to create an emotive journey that will resonate with those who have experienced riding the waves of the financial markets."


IG in-house
Production Company
MPC Creative
Rupert Cresswell
Executive Producer
Sophie Gunn
Production Company Producer
Alan Traquair
VFX Producer
Dionne Archibald
VFX Team
Adam Crocker & Richard McKeand
Jean-Clément Soret
Location Managers
Sam Gunn @ Whitehouse Post


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